![]() If used in a story, tagging the LOCATION of a business only will NOT allow them to share your story onto their story (you need to tag their profile, too for that). ![]() Does NOT send a notification to the business associated with that location, whether it’s used in a post or a story (though social media managers should periodically search their brand’s location to see what people are posting).When you add a location to the top of your photo or video post, or when you add a location sticker to your Instagram story.If used in a regular post, your post will show up under the brand or person’s “tagged photos” section on their profile (unless they’ve hidden this section).If used in a story, profile tagging makes it very easy for the brand or person to re-share your story onto THEIR story (giving you more views!).The brand or person you tagged will receive a notification, whether you tagged them in a story or in a post.Can also be added as a sticker or in the text of an Instagram story.Can be done either in the caption, or on the photo/video you posted.When you tag another brand or person, starting with followed by their username.Types of Tagging on Instagram and How They Work Read more below about the differences between these tag functions and the right ways to use them, if your goal is engaging with the business or person you’re mentioning. Location tags and hashtags are really important tools on Instagram – but neither of them notify a business when you use them. The only kind of tagging that sends someone a notification and gives them the ability to share your post is profile tagging, with the symbol. You have to actually tag their profile (such as – and if that sounds obvious to you, you’d be surprised how often I see brands make this mistake and then wonder why the business they tagged never engaged with their post (because they never saw it!) Mistake Number 2: Using a brand’s location tag, but not tagging the brand profile If you visit a winery and share a picture on Instagram from your experience, you can’t just use a hashtag of their business name and hope that they’ll see it or share it. And while I see a lot of creative work that inspires me, I also see some very simple mistakes being made that, if fixed, could help these businesses reach a lot more people! Mistake Number 1: Using only a hashtag associated with a brand, not tagging the brand profile themselves In my job as a social media consultant for wineries and other small businesses, I spend a lot of time scrolling through my feed to see how other brands are using social media. It also makes it much easier for them to share your post onto their own feed or story, increasing the amount of people who see your original post.īut there seems to be some confusion about how tagging features work and how to get the brand or person you’re mentioning to actually notice your post. Correctly tagging others can help you notify someone that you posted about them, leading them to start a conversation with you, or even follow you. The same applies to other social networks.Tagging other people and brands when you refer to them on social media can be really valuable. As we emphasized in this post, it is critical to pay special attention to the sizes of the photos, videos, and Instagram stories that you share. Instagram is the social network for photo sharing. Make striking ads to attract more clicksĪ good quality image or photo, not pixelated and properly cropped, can be the key factor to attain more followers and keep the existing ones.Yes, photo size matters on Instagram or any other social network. Despite the brand’s growing trend of sharing videos, stats speak for themselves. You to include text no greater than 20% of the image size ⬅️ ➡️ Pay special attention to the text you use on your ads. Although it will appear as 640px x 640px. When it comes to creating your ads on Instagram you must consider the size of your posts and different formats and be sure you stick to them! ✅ Size of vertical videos: 600 x 750 pixels Instagram stories and reels dimensions Stories ✅ Duration between 2 and 60 seconds Horizontal videos: landscape The correct size to use will be determined by where you post it: Square videos On Instagram, you can upload a video to your feed or share it on Instagram stories.
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